How to Write the Best Possible Job Advertisements

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Advertising is one of the many important processes to have in recruitment. Thankfully, there are several tools to help the struggle of creating successful adverts. Below, is information on how to access this and some guidance in simple steps.

Use A Powerful Headline: Grab Their Attention

People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. This is why you have to make sure that your advertisement actually grabs and keeps their attention. The question you need to ask is “Who are your trying to attract? What would get their attention?”

Use the right tone

The issue with many job adverts is the way they are written. This starts with the tone. Your job description should be warm and inviting, with an added level of humour – if applicable, of course.

At the end of the day, many of the top candidates you are looking for are probably at a company already, but actively browsing. So in theory, you almost need to work even harder to sell the role to prise them away

Keep it concise

Less is more. The ideal word count for a good job advert is 500 words and a shorter job post has a higher application rate than a longer one. You don’t want to overwhelm potential applicants so it is essential to find a good balance between informing candidates about your job on offer and being concise.

Make Them an Offer They Can’t Refuse

Once you come up with your irresistible offer, make sure that you advertise it proudly. When people see that you have something great to offer them, they will have a difficult time resisting it. So, offer them a good one so that they’ll come back to you time and time again.

Consider searchability

Creating content for your job advert might be one thing, but if you fail to consider key search terms, your hard work might not get the exposure it deserves. It’s about finding the balance between fun and practicality.

For more information or support feel free to contact
Advanced Recruits office’s number 01902 239008


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